I'm currently working on a book to help those who want to successfully start up a small baking business successfully; especially in East Africa. The progress is slower than I thought, however; I know it's going to be a masterpiece when it's done (^_^).
One of the most important things when you're about to start up your bakery business is to choose the kind of bakery you will have. To put it simply; you need to choose a 'niche' - a specific kind of focus or edge for your bakery. This is important for many business reasons; including the reason that you're able to produce better products over time, as well as target the appropriate target customers for your bakery business.Today I want to share some types of bakery options you can choose from to help you in choosing a menu or a general niche direction for your start up bakery business idea.
1. Gourmet Cakes
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Chocolate Fudge cake |
2. Commercial Breads and Cakes
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White Scones |
3. Sponge Cakes
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Black Forrest Cake |
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Classic Victorian Sandwich (Image: BBC Good Food) |
4. Artisan Breads
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Baguettes (Image credit: Wikipedia) |
5. Wedding Cakes
This is one of the most popular and competitive niches in Kenya. If you have experience in baking cakes and creating amazing designs using fondant icings, then this is the niche for you. It is a high return niche business as long as you cost your cakes well. There are numerous examples of success e.g. Affordable Eats Boutique in Kisumu, Valentine Cake House in Nairobi, etc.
6. Cookies and Biscuits
You can also choose to focus on cookies and biscuits in your start-up bakery menu; it's a niche that also has a high return. You can offer cookies in retail and also supply shops with packets of biscuits or cookies. A great example of a successful Kenyan business in that niche is Paul Cookiemans Ltd. You can choose to provide variety in your cookies by offering different flavors, frostings and sizes. A few examples are; coconut cookies, short bread cookies/biscuits, ginger biscuits, Lavender Cookies, Jelly Cookies, etc.
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Bake & Sell Cookies and biscuits |
These are not all the niches you can choose from; there are many more options you can explore. The above mentioned are some of the more profit-generating niches which you can start your bakery business in and be very successful. You can choose a general niche or a highly specific one. You can even choose to do something that isn't popular in Kenya e.g. Vegan bakery, Health bakery etc.
Whatever you choose to do, make sure you take necessary steps to plan and prepare well for your bakery start-up business before launching it.
You can get a copy of our book on How to Start-Up a Small Baking Business Successfully.
If you would like to possibly start a small baking business in the future and would like to know how to bake; please check our current Course Schedule and join our current class intake to learn how to bake with an original charcoal oven for optimum business economy.
You can also find out when our next Bakery Business Workshop will be held in order to book your spot. Click here
I like all those cake, bread and biscuits. Sometimes i think that i should open a bakery business and keep eating all those stuffs :)
ReplyDeleteHi Arianit, sounds like a grand plan ^_^. Just make sure you don't eat away the profits, hehe. Thanks for reading!
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ReplyDeleteI have visited a bakery shop where i saw a variety of bread and cake. I tasted many of them.
ReplyDeleteNow, i want to do some business. So, i decided to open a bakery and i will that bakery franchise to give a good start to my bakery.
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