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Sunday, 19 May 2013

7 Tips on how to start a Home-Baking business in Kenya

We've noticed a lot of comments and feedback from all our wonderful blog readers, mostly on those who want to start baking at home or in a small scale.

Since we are also a home-based bakery workshop and we love to help our fans, we want to give a few tips on how to get started. We hope this helps out any entrepreneurs who are bakers out there.

 Tip No. 1: - Do a lot of Market Research:

If you decide that you will sell baked products, select a target market of the types of customers you would like to sell your products. It is also important to select a location you would like to concentrate and sell your products in and of course; the products you would specifically like to have in your menu. We explain more on this in our Bakery Business Startup Book.


 Tip No. 2: - Get the required equipment:

Make a list of the basic equipment you will need to get started. You can read all our posts on  Baking Equipment in Kenya to get an idea of the required: Pans, Ovens, Mixing equipment, Measuring equipment and Cake decorating equipment.
Muffin pan

Tip No. 3: - Buy in Bulk:

For all your required raw materials such as flour, sugar, eggs etc. Make sure you buy in wholesale shops; they are sold at a cheaper price than in retail stores. Make sure you get price quotations from wholesale shops nearby to get the best bargain for all your purchases.
For more information on ingredients used in commercial baking, visit our Baking For Business Page.
Buy flour in bales

Tip No.4: - Have Consistent Recipes:

When you decide what kind of products you will sell in your menu, try out all your recipes and taste test them. When you have the desired results, record all your recipes and keep them standard for consistency throughout the menu.

Amari line of Coconut products

Tip No.5: - Get Business Permits and Licenses:

When you are fully prepared and want to start your business; get the required licenses and permits.
You should make sure your business has a name and it's registered. There are two ways of doing it: you can simply start by registering your business name, it's a simpler more economical procedure. Just go to the Huduma centre in your area and first do a name search for at least 3 names; it costs Kshs.100 for each name. Then about five days later it should be ready, you then pay to register the name that passed, it should cost around Kshs. 850. You wait about one week and your registered business name certificate will be ready for collection.
The second option is to register as a company, for that you will  require the services of a lawyer. It costs from Kshs. 25,000 to 50,000; depending on the lawyer or advocates firm you use. They do all the required activities to ensure registration of your company and you get a certificate of incorporation after completion of the process.
You will need an annual business license to run a bakery which starts at around Kshs. 8,000 per year for a bakery from the City Council (Depends on size of your bakery). You also require Food Handlers' Certificates for yourself (If you're baking) and any other employees, they are Kshs. 1,000 for every six months. You will also require a Food & Health Certificate for your kitchen; your kitchen gets inspected by a city council officer and approved, about Kshs. 7,000. You will also need a Fire Certificate for your premise, find out from your area city council officer how much it will cost per year.
For any more information you should visit your area City council office and find an officer to explain all the necessary licenses and permits required for your business.

 Tip No.6: - Marketing is Important:

Make sure you have a great marketing plan in place.
Get a website for your bakery to put all your products, prices and any other information on any services you offer. It is also advisable to get a blog and post frequently.
You should also create at least two social media pages in order to connect with your customers and potential customers and keep in touch with them, keep them updated on any new products or sale as well as for customer service purposes.
Get a FB page
Get a Twitter account

Make sure you are constantly marketing your business to keep customers coming.

Tip No.7: - Have a passion for Baking and for Business:

If you would like to start your own business, make sure you have a passion for baking and for business. Passion is necessary because it will keep you going and no matter how bad things are, you will never give up. It keeps you courageous when things are very tough and don't seem to be going your way. Make sure to be open-minded and always willing to learn.

If you would love to learn how to bake, especially with a charcoal oven, sign-up for any of our Baking classes or even to refresh yourself on baking. Visit our Baking Classes Page for more information on currently scheduled classes. Click here for a list of all our available Baking short Courses.

If you would like to book for our next bakery business training workshop, go to our Workshops page and find out the date, cost and topics being covered to get the business training you require to start your bakery business.
We also have a book: "How to startup a small baking business successfully" - Click here to find out where it is stocked and pricing details. This will help you on your journey to starting a baking business.
You can also e-mail us at: amaribreads@gmail.com
Call/text/whatsapp - Maureen at: 0701796688

If you still want to start your home-baking business in Kenya, make sure you are fully prepared. Good luck with your baking business and all the best ^_^


  1. Hi,

    where can i find yeast in nairobi and which brand is the best? please help!!

  2. Hi there, You can find yeast in very many places. You can get it at wholesale shops all over Nairobi, starting from the CBD on Biashara Street in places like "Pradip" or "Moti Wholesalers", Local areas with wholesale shops also sometimes sell them. You can also go to major supermarkets such as Nakumatt, Tuskys, Naivas etc and they also sell them. They are available in supermarkets from 100gms to 500gms. Personally we use "Angel" brand or "Saf" Instant dry yeast. It works very well and is of good quality. Hope that was helpful, thanks for reading our blog ^_^

  3. Hi Maureen i have been an avid reader of your blog and i have finally decided to take the plunge and start baking as a biashara. Now if you can please assist..... I am located not too far from the CBD and i wanted to know if u can recommend the whole sellers u know in CBD regardless of whether its uptown or downtown or in the ngara/gikomba or any place near CBD area. i will definitly keep u posted on how my biashara goes.

  4. HI Gloria, so glad to hear you read our blog, thanks :) I would not mind assisting. The wholesalers I know of in CBD are of packaging materials: Asami Ltd & Kachra Jivraj off Moi Avenue (opp. The Bazaar building). Moti Wholesalers & Pradip for spices, yeasts etc on Biashara Street. Also on Biashara Street, my fav. cake baking stuff (pans, equipment etc) Walibhai Karim Co. I'm however not very familiar on the Ngara, Gikomba area, you can ask around or just go scouting to check. So sorry, we're based on Kikuyu Rd, so I'm more familiar with the Riruta/Kawangware & Ngong road area, especially for flour, baking powder, production items. I hope that will help and def. keep me posted please, love to hear about it ^_^! Take care and good luck!

    1. Hi Maureen, I wish i had read all these before all the hassle i went through looking for the baking equipments. It took me a month to get most of it not mentioning how deep in my pockets i had to dig. For now al just operate from home and when I decide on opening a shop I will definitely check out your proposed dealers. Thank you so much for the assistance you are offering to those like me. Be abundantly blessed

    2. Hi Pam, thanks for reading the blog and you're very welcome. I'm glad to be of any assistance. Good luck and all the best. Keep fighting the good fight, you'll do great ^_^

  5. HI Kamari

    I am so impressed by what i have achieved from your blog. I have decided to start baking as a business. Iam in Meru. Kindly let me know where i can get some baking tips to enable me achieve my dream.

    Carol Kimathi

  6. Wao! Maureen, you are God Sent.....This is so great. Am in Eldy would like to start the same business. Thanks alot for all the tips. God Bless you.

  7. Very helpful inform, infact today after reading your blog i bought nozzles and pipping bag from the recommended shop in Nairobi. Am in Eldoret couldn't get it here.

  8. You're welcome Eunice and thanks for reading our blog ^_^. Glad you got the nozzles and the bag, happy decorating.

  9. Hi there in Meru, Just read the different tips from our blog on various baking tips on mixing to equipment and recipes. Thanks for reading our blog and best of luck. Will create a post on other bakery blogs to read to give you extra tips ^_^

  10. Hi there from Eldy, thanks a lot for reading our blog and you're most welcome. God Bless and all the best ^_^

  11. Hi Kamari, am Dennis from Nyeri and am interested in starting a bakery. Is it possible for willing investors like me to visit your premises for hands on experience?Thanks....

  12. Hi Dennis, you are welcome to visit at any time, however for hands on experience it would be better if we were to talk and schedule the details please. Call at 0707557091 or email info@amari.co.ke. Thanks for reading our Blog

  13. Been toying with this idea for quite sometime now, think it's time i act. Thank you for the tips :-)

  14. Hi Warda, thanks for reading the blog and your welcome. Good luck and all the best!

  15. hi.wanted to know if charcoal ovens are as effective as electric ovens.can i rely on them to give the desired results.

  16. Hi, there are a few differences but it can give desired results. Many small bakeries use the charcoal oven and they get their desired results. Our bakery most certainly does. For more information on using them please go to our "Baking With a Charcoal Oven Series" page and get more details that will help. Thank you.

  17. Here's the link to the page: http://quickbreads.blogspot.com/p/blog-page_7.html

  18. wow! good job Maureen! this blog is so well written and interesting ! You rock!!

  19. Good morning Maureen, am planing to start bread making business in central kenya. I want equipment with the capacity of maiking 200loaves daily. Kindly advice on the equipments i will need and how many staff should i get for the baking and packaging. Transport and other longistics are already taken care of. Mwangi email - jaymure8@gmail.com

  20. Hi Maureen, I want to start home baking bizna without baking, only selling only how can you advice

    1. Hi Maryliz, if you want to sell the cakes,my advice would be for you to please research in your nearby location/area to find out who bakes cakes and can sell or supply to you at a wholesale price.

  21. Hi Maureen.

    am grateful for the support you're offering to potential business minded Kenyan.

    I am one of them and am planning to invest in a baked confectioneries shop targeting High-middle-class clients. I have never invested in this industry and would like an advise on drawing a workable equipment plan for a medium shop (baking and retailing).

    kind regards.


  22. Hi Maureen. I like the blog... Very informative! Thanks!

    1. Welcome ^_^ Thanks for reading, glad you like it!